Roblox Innovation Awards 2025 reveals the boldest creators, redefining what a virtual stage can be.
All Categories and Winners List from Roblox Innovation Awards 2025
Here is the complete list of all categories and winners from the Roblox Innovation Awards 2025. Each category highlights standout games that pushed creativity, design, and player engagement forward during the event. Check out the winners below for a quick overview of the top picks across experiences, visuals, and more.
Back in August, Roblox opened voting for the 2025 Innovation Awards, featuring 18 different categories across experiences and creators. At RDC 2025, the total category and winners were 29.
Among the RIA 2025 nominees, “Grow a Garden” quickly became the standout favorite. The game lived up to the hype on awards night as well, with Jandel and the team taking home multiple wins; fitting recognition for a title that pulls in over 20 million players with every weekly update.
David Baszucki opened the 11th annual Roblox Developer Conference, where the awards took place after announcements like new Roblox Moments. That said, here is the list of all winners from each category at the Roblox Innovation Awards 2025:
Winners from Experience Categories in RIA 2025
- Best New Experience: Grow a Garden
- People’s Choice: Grow a Garden
- Builderman Award of Excellence: Grow a Garden
- Most Concurrent Users: Grow a Garden
- Best Simulation Experience: Grow a Garden
- Best Adventure Experience: 99 Nights in the Forest
- Best Party & Casual Experience: Dandy’s World
- Best Obby & Platform Experience: Regretevator
- Best Survival Experience: Forsaken
- Best Roleplay & Avatar Sim Experience: Brookhaven
- Best Puzzle Experience: Teamwork Puzzles (Obby)
- Best Racing Experience: NASCAR Driving Empire
- Best Sports Experience: Basketball: Zero
- Best Strategy Experience: Dead Rails
- Best Action Experience: Blox Fruits
- Best Shooter Experience: Rivals
- Best RPG Experience: World // Zero
- Best Horror Experience: 99 Nights in the Forest
Winners from Developer Categories in RIA 2025
- Best UGC Creator: Yourius
- Best Video Star: WaffleTrades
- Best Creative Direction: Steal a Brainrot
- Best Use of Tech: Dead Rails
- Best Use of Audio and Voice: Clip It
- Best Studio: Splitting Point
- Best Original UGC: Knitted Arm Warmers (Very White)
- Best Plugin: Moon Animator 2
Winners from Brand Categories in RIA 2025
- Best use of Immersive Marketing: e.l.f. UP!
- Best Collaboration: NASCAR Driving Empire
- Best use of IP (FKA Best Branded Experience): SpongeBob Tower Defense
This year’s RIA 2025 was fantastic, with all the well-deserving games and developers winning awards. Grow a Garden dominated the awards with the most wins, while games like Steal a Brainrot got recognized for the best creative direction. Being a fan of every Sammy admin event, I approve.
Who won Best Studio and why was it chosen
Splitting Point won the Best Studio award at the Roblox Innovation Awards 2025.
Selection Reasons
The studio earned the award for its outstanding overall contributions to Roblox development, including innovative projects and high-quality experiences that stood out among nominees. Specific reasons highlight their creative direction, technical achievements, and impact on the platform, as recognized during the September 6, 2025, ceremony at the Roblox Developer Conference. No detailed jury statement was provided in announcements, but the win aligns with Splitting Point’s reputation for delivering engaging, polished games.
Who is Seth Rogen’s character in The Studio
Seth Rogen plays Matt Remick in the Apple TV+ satirical comedy series The Studio.
Character Overview
Matt Remick serves as the newly promoted head of the fictional Continental Studios, where he grapples with balancing his passion for artistic films against corporate pressures for profit-driven projects. In the pilot episode, he navigates a promotion after his mentor Patty Leigh’s firing, greenlighting a Kool-Aid Man IP movie while maneuvering office politics with execs like Sal Saperstein and Quinn Hackett. The role draws from Rogen’s experiences in Hollywood, satirizing studio executives who prioritize IP over creativity.
