Watching ads on Roblox might soon do more than just fill screen time – players will be able to collect in-game rewards for viewing short videos, turning every ad into a chance for perks, boosts, or exclusive items.
Roblox is coming up with a major change in its Immersive Ad-program by introducing the Rewarded Video Ads. These are full-screen video ads that players can choose to watch for up to 30 seconds. This way, they can earn in-game perks, power-ups or exclusive accessories.
Furthermore, partnering with Google, Roblox is integrating the features of AdMob and Ad Manager.
What specific in-game rewards can players earn from Rewarded Video Ads
Players can earn various creator-defined in-game rewards by watching Rewarded Video Ads on Roblox, such as currency, power-ups, or exclusive items.
Common Reward Types
Rewards are flexible and tailored by developers to fit their experiences. Typical examples include:
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In-game currency like coins, gems, or Robux equivalents.
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Power-ups, boosts, or extra lives to enhance gameplay.
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Exclusive items, skins, characters, or level skips.
Roblox-Specific Details
Creators set the exact rewards via Roblox Studio, linking them to developer products for balance. Players aged 13+ opt in during eligible public experiences, with high completion rates due to these valuable, optional perks.[conversation_history]
How do developers implement rewarded video ads in Roblox Studio
Developers implement Rewarded Video Ads in Roblox Studio through a structured setup involving game settings, scripting, and developer products.
Enable in Settings
In Roblox Studio, navigate to Game Settings > Monetization and check the Enable Rewarded Video Ads checkbox. Select or create a developer product as the reward-ensuring it’s tied to the specific universe-and add a UI button for players to trigger the ad.
Client-Side Scripting
Insert a LocalScript into the trigger button (e.g., in a shop UI). Use AdService:GetAdAvailabilityNowAsync() to check ad availability and show the button only if an ad is ready. On button click, fire a RemoteEvent to the server via RewardedAdEvent:FireServer(). Handle the response to recheck availability post-ad.
Server-Side Scripting
Create a Script in ServerScriptService. Use AdService:CreateAdRewardFromDevProductId(DEV_PRODUCT_ID) to define the reward, then call AdService:ShowRewardedVideoAdAsync(player, reward). Override MarketplaceService.ProcessReceipt to grant the reward (e.g., currency or items) upon full ad completion, returning Enum.ProductPurchaseDecision.PurchaseGranted.
Best Practices
Place ads in safe zones like lobbies to avoid disrupting gameplay. Use placements in Creator Dashboard for tracking metrics, scale rewards by player progress, and monitor analytics for optimal frequency.
